Tamara Mellon
Tamara Mellon
Tamara Mellon, OBEis the former chief creative officer and co-founder of Jimmy Choo, a luxury brand of shoes, handbags and accessories. She stepped down from the brand in November 2011 after its acquisition by Labelux...
NationalityEnglish
ProfessionDesigner
Date of Birth7 July 1967
not-ready direct jimmy
I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.
old-lady
It felt like strappy sandals were looking really old lady-ish; really dated and not cool.
moving-forward feelings together
I had to put the company through a reorg, raise a new round of financing, and sort of press the restart button. But my feeling was that I wasn't going to be bullied. I wasn't going to let them take me down. I had to pull myself together and move forward.