Ted Sarandos
Ted Sarandos
Ted Sarandosis an American businessman. He serves as the Chief Content Officer for Netflix...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth30 July 1964
CityPhoenix, AZ
CountryUnited States of America
diverse high launch launching means meant netflix original season shows tastes weeks
I think we can launch - successfully, high quality - around 20 original scripted shows a year, which means every 2 1/2 to three weeks you're launching a new season or a new show on Netflix meant to be for really diverse tastes all around the world.
anyway basically bet deliver failure networks percent pilot rate shows work
I feel like if we can use the combination of basically data-driven hunches and bet on really first-class talent to deliver the shows, that I think we could do as well as the networks do, who basically have a 75 to 80 percent failure rate for new shows anyway - even after all that development and pilot work.
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When we started looking at the bigger television ecosystem, you see that there's not that many serialized TV shows being made for TV. The economics are lousy: They don't sell into syndication well; they're expensive to produce.
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When we set out our original program from the beginning, obviously our markets were pretty limited, and we were thinking about them mostly as U.S. shows, and they would travel like other U.S. shows have.
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It's a massive consumer frustration around the world about how long they have to wait after the U.S. to see television shows and movies. In the U.S., there's the frustration of having to wait a year to watch a movie in the format that you choose.
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I think what's going to happen with linear television is it's going to become more linear. It's going to become more about events and more about award shows, live sports - all those things that, really, you can't replicate.
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I think being a partner with the studios and networks and, more importantly, being a great source for consumers to watch that programming is always going to be a part of our programming mix.
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We're closer to HBO than we are to the entire grid of cable on demand.
business complete consumers last season
Our value proposition to consumers is so much more about completeness than freshness. Having the complete season is so much more valuable, in our business model, than having last night's episode.
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Theater owners are exerting a lot of power over the studios to withhold access to content that people want to see. That's bad for consumers, that's bad for studios, and ultimately, I think it will be bad for theaters.
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Within the U.S., you could have argued that most people who watch 'Mad Men' would watch 'House of Cards.' But the viewing is much more on par with the large-scale mainstream things like 'The Walking Dead.' It was much younger than we thought.
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Why not premiere movies on Netflix the same day they're opening in theaters? Listen to the consumer; give the consumer what they want.
deal full great output pay
'Walking Dead' has done great on Netflix, but to pay for the full output deal just to get 'Walking Dead' didn't make sense.
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What if you could radically alter the way stories get told? What if the way people wanted to consume content actually changed what you could make?