Terrell Jones
Terrell Jones
diverse society today
Society is more diverse today than it was 20 or 30 years ago.
buyer faster found online people reduced screens site took total
What we found is, the faster the site works, the shorter the path, the more people purchase. When Travelocity first went live, it took the online buyer a total of 13 screens to make a booking. Now, that's been reduced to just three.