Terry Lefton
Terry Lefton
almost barely heard national people regional
Almost no one had heard of (George Mason) before on a national scale. Even on a regional level, people barely heard of it.
athlete avoid cautious marketers popular reaction trying
Well, it's not 1951. It's not a particularly popular sport. Marketers are very cautious people. They figure, why get into a sport trying to find the unsullied athlete when their first reaction would be to avoid it altogether.
audiences bowl broad effective gets large mention reach super ways
While the Super Bowl gets a broad audience, not to mention a large one, there are more effective ways to reach women.