Tim Calkins
Tim Calkins
Tim Calkins quotes about
advertising associate compelling continue draw event imagery media olympics outlook people unique venue worldly
The Olympics continue to be a big event. It is still an important venue for advertisers, certainly. From a media perspective, and an advertising perspective, the Olympics are a unique venue - because they're an event that people like to associate with, from a sponsorship perspective, from an imagery perspective, from a worldly outlook perspective. So there are things that draw advertisers to the Olympics. It will still be a compelling media venue.
bowl broke dove spot super typical
The Dove spot was not a typical Super Bowl commercial, but it really broke through.
breadth line product
The breadth of the product line is remarkable.
popularity slogans state
Slogans shouldn't just be popularity contests. You don't want them popular. You want them to really say something about your state and your brand.
building commitment expense focused food impressed incentives invest price refreshing strong
I am very impressed with the company's commitment to building a strong brand. I think all too many brands, especially in the food industry, have focused on price incentives at the expense of branding. It is refreshing to see Emerald invest for the long run.
easy powerful stories
The stories are simple, easy to read and upbeat. This is a powerful combination.