Tim Calkins
Tim Calkins
building commitment expense focused food impressed incentives invest price refreshing strong
I am very impressed with the company's commitment to building a strong brand. I think all too many brands, especially in the food industry, have focused on price incentives at the expense of branding. It is refreshing to see Emerald invest for the long run.
popularity slogans state
Slogans shouldn't just be popularity contests. You don't want them popular. You want them to really say something about your state and your brand.
bowl broke dove spot super typical
The Dove spot was not a typical Super Bowl commercial, but it really broke through.
breadth line product
The breadth of the product line is remarkable.