Tina Tuccillo
Tina Tuccillo
across attend communication component customers deliver dvd environment evolution exciting help home information integrated interact key major markets objective overall personal plan product promote realize retailers tour united
The introduction of HD DVD is an exciting milestone in the evolution of Home Theater. Partnering with key retailers in major markets across America, this tour will help Toshiba deliver the product information our customers want in a face-to-face environment that allows them to interact with Toshiba on a more personal level, a key objective of our overall integrated communication efforts. We also realize that not everyone can attend an in-store demonstration of HD DVD. That is why this tour is only one component of our integrated plan to promote the introduction of HD DVD in the United States.
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