Tom Grill
Tom Grill
appeal believe best brand capture coming creative disrupt exciting innovative products seeking ways web
With Lincoln's exciting cadence of new products coming this year, we are seeking innovative ways to capture consumers' attention. We believe that creative use of the Web to disrupt perceptions of our brand is one of the best ways to appeal to our audience.
add basics care fit innovation innovative lincoln perfectly plan print sidewalk sure television
When we plan a campaign, we make sure we take care of the basics like television and print and then we add something different. The sidewalk displays, being an innovative concept, fit perfectly with our aims, stressing the innovation of Zephyr and Lincoln as a whole.