Tom Kraeutler
Tom Kraeutler
Tom Kraeutler is a home improvement authority, author, and broadcast journalist...
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Guys buy in units. They buy a shirt, they buy a pair of pants -- it doesn't matter if it goes together. Women buy for a system, they buy for an entire outfit So instead of trying to sell you the shingle, (Web sites) are now positioning the shingle with the siding and the trim color.
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It used to be that a hammer might be the first tool you pick up when tackling a home improvement project. Today it is the Internet. It's really the first tool in the home improvement tool box.
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Discovery is a leader in real-world entertainment. This is a tremendous opportunity to extend our reach by partnering with one of the most well-known and respected brands in the entertainment industry.