Tom McLoughlin
Tom McLoughlin
Tom McLoughlinis an American screenwriter, film/television director and former mime whose credits include numerous television movies, such as Murder in Greenwich, At Risk, Cyber Seduction: His Secret Life, the feature film Friday the 13th Part VI: Jason Lives, Date with an Angel and the 2009 Lifetime Movie Network film The Wronged Man...
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Doing our job well can lead to pricing power over time. But our job right now is to bring consumers back to the brand and drive value back into this brand.
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Ever-growing numbers of consumers are looking for authenticity. High Life is the most authentic beer brand.
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We think we've got a nice straddle brand and we think we can source volume from multiple places.
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We believe we have a product that can get consumers back into full-calorie beers.