Tom Ortenberg

Tom Ortenberg
Tom Ortenbergis an American businessman. He serves as the chef executive officer of Open Road Films...
awards bring crash effective people process
It's a very effective and cost-efficient way to bring Crash to the people who need to see it. The most important part of the awards process is the movie itself.
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The awards season attention that Crash has been getting continues to help drive DVD sales.
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Our economic model is much different than the studios. When a Rob Zombie movie like 'The Devil's Rejects' grosses $17 million, or Eli Roth's first movie grosses $20 million, that's very successful for us.
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The SAG mailing is something nobody had ever done. It was a very effective and cost-efficient opportunity.
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There was no sense going into the belly of the beast. We wanted to make this an important film with an important message.
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A Best Picture nomination and win will mean several hundred thousand additional DVD sales and higher TV and foreign rights.
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Besides being incredibly talented, Paul is an extremely modest person.
campaign needed reminding seen
The two most important things about our campaign were getting 'Crash' to be seen by everyone who needed to see it and then reminding them of how 'Crash' made them feel.
campaign needed reminding seen
The two most important things about our campaign were getting 'Crash' to be seen by everyone who needed to see it and then reminding them of how 'Crash' made them feel.
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Everything has dovetailed nicely. Our goal was always to get the right people to see the film and everything else will take care of itself because the movie speaks so eloquently for itself.
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The reason we believe we have a great chance of actually winning the best-picture Oscar is because people are passionate about the movie. With all due respect to the other best-picture nominees, all of which are terrific and of great merit, there's a sense that people admire and respect the other nominees, but they are passionate about Crash .
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There have been a lot of excellent films, character studies, and some on really tough subject matters.
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We're never going to outspend the competition in the marketing or production of a movie. What we can do as well or better than the studios ... is a realistic, gut-level, visceral horror movie that doesn't rely on special effects.
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We think it will be highly controversial. Yet, it stands on its own merits as a well-made movie.