Tom Pirko
Tom Pirko
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This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make.
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I can't see any good reason for them to be in the restaurant business. It's an anchor pulling through the sand at the bottom of the ocean.
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The more unusual the product, sometimes the better its chances of success. It has to be distinctly different from major brands to attract consumer attention.