Tom Secunda
Tom Secunda
add click content customers direct ibm information internet looking loose provide url web
Bloomberg is now, in a loose sense, a portal. We provide our customers with Internet content, and we direct them to the appropriate content on the Web. For example, if you were looking at IBM information on Bloomberg, we can add a URL that you can click on to get to IBM's Web site.
ability codes content deciding link looking options plane systems transport web whether
We had a way of looking up ZIP codes and looking up plane schedules. Now we're deciding whether our systems are better, or if we should just link to the Web. We have more options because we have the ability to transport Web content to our customers.