Tony Ponturo
Tony Ponturo
allow appeal both broad broader creative diversity ethnic events females males people range wide work
Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events.
cubs improve presence seemed unique
The Cubs approached us with this opportunity, and it seemed to us a unique way to improve our presence in Chicago.
advertising chose investment nfl overall
Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.
activity associate believe brands image olympic quality
Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.
asset marketing nfl strong
The NFL is a strong sport and a strong marketing asset these days.