Wayne Latterell
Wayne Latterell
account acquired affect business companies connect dots entering executive information instead marketing potential sales trying work
The integration of sales and marketing has the potential to affect the account executive the most. Instead of entering information many times over, you're leveraging information already acquired by marketing, but companies are still trying to connect the dots and there is still of lot of work to be done with this business process.
company determine enables executive general information looking market numbers run sales services understand wants
An executive wants to know where the company is and where it's going. Tactically, they still need the important numbers so they can run the business, but in general they're looking for trending information that enables them to better understand the market their company services to better determine where they should make large, long-term investments in the sales department.
adapting cities conduct customers exciting forcing offering orleans quicker releasing reporting respond roles sales technology wireless
It's exciting to see how sales technology is adapting the roles of salespeople. You have cities like New Orleans now offering full, wireless connectivity, vendors releasing new reporting tools. It's challenging the way salespeople conduct business, and forcing them to respond to customers quicker and more efficiently than before.