Will McDonough
Will McDonough
William "Will" McDonoughwas an American sportswriter for the Boston Globe...
NationalityAmerican
ProfessionWriter
Date of Birth6 July 1935
CountryUnited States of America
term
In planetary terms, we're all downstream.
beautiful children intelligent
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?
ridiculous
All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
water tree waste
We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
business mean effectiveness
Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.
tree use world
The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.
ridiculous imagine empty
Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
change honor commerce
Honor commerce as the engine of change.
thinking order design
I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
children all-time species
How do we love all the children of all species for all time?
people design world
I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
business optimistic people
Designers are inherently optimistic people who try to make the world a better place
thinking forever design
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
forever sustainability
Sustainability takes forever. And that's the point.