William Band
![William Band](/assets/img/authors/unknown.jpg)
William Band
mature people
It was a surprise. CRM is a mature industry; the people in it are pragmatic, so there shouldn't be a lot of surprises.
aim align both
Both of these initiatives aim to align each company's offerings with the SOA world of the future.
criteria looked nearly product select terms
When these organizations looked back, in terms of criteria they did or would use to select CRM software, product capabilities were not nearly as important as most once thought they were.