William Bernbach
William Bernbach
William "Bill" Bernbachwas an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies...
NationalityAmerican
ProfessionBusinessman
Date of Birth13 August 1911
CountryUnited States of America
William Bernbach quotes about
ads carefully claim forever industry left ready sharpest tool watched
With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it.
positive creativity dust
An idea can turn to dust or magic, depending on the talent that rubs against it.
memorable artist design
Rules are what the artist breaks; the memorable never emerged from a formula.
substance advertising forget
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
taste absence good-taste
Don't confuse good taste with the absence of taste.
advertising-business principles cost
A principle isn't a principle until it costs you something.
listening public-opinion statistics
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.