William Hearst
William Hearst
dark girl newspaper promotion putting
Putting out a newspaper without promotion is like winking at a girl in the dark -- well-intentioned, but ineffective.
cord pop
I don't have the umbilical cord Pop had with each paper.
advertising construct good path product public says sufficient
If you make a product good enough . . . the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.
advertising construct depths good path product public says sufficient though
If you make a product good enough, even though you live in the depths of the forest, the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you better construct a highway. Advertising is that highway.