Yves Behar
Yves Behar
Yves Béharis a Swiss designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, a smart lock company...
NationalitySwiss
ProfessionDesigner
CountrySwitzerland
pay advertising company
Advertising is the price companies pay for being unoriginal.
mind stay-calm different
Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.
advance believe finding innovative less notion truly ways
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.
attainable biggest challenge innovate invest less low lower money order people point price technology
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
conversation creative games good great ideal laughs moment surf work
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal.