Yves Behar
Yves Behar
Yves Béharis a Swiss designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, a smart lock company...
NationalitySwiss
ProfessionDesigner
CountrySwitzerland
attainable biggest challenge innovate invest less low lower money order people point price technology
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.