Yves Behar
Yves Behar
Yves Béharis a Swiss designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, a smart lock company...
NationalitySwiss
ProfessionDesigner
CountrySwitzerland
emotional glasses design
To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be. Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design.
pay advertising company
Advertising is the price companies pay for being unoriginal.
mind stay-calm different
Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.
design disrupt either existing markets
Design is a tool that either allows us to create new markets or disrupt existing ones.
change charles designers greatest help industry influenced italy radical time war
I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change.
adoption design good mantra
My mantra is: 'Good design accelerates the adoption of new ideas.'
advance believe finding innovative less notion truly ways
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.
design needs relationship
Design needs a new relationship with the world, one that is more focused on our planet's needs.
best design founder incentives mindset opportunity spend time work
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
work
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.
life steve
Steve Jobs changed my life. He also changed the life of every designer.
attainable biggest challenge innovate invest less low lower money order people point price technology
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
love
If you don't love something, it's not functional, in my opinion.
conversation creative games good great ideal laughs moment surf work
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal.