Aaron Levie
Aaron Levie
Aaron Winsor Levieis an American entrepreneur. He is the co-founder and CEO of the enterprise cloud company Box...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth27 December 1985
CountryUnited States of America
looks cost fundamentals
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
crazy ecosystems want
You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
mind building lost
Go after the customers that are working in the future, but haven't totally lost their minds.
keys building distinction
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
technology building platforms
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
mean dna adoption
You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
mean needs doe
Your product should sell itself, but that does not mean you don't need salespeople.
book clouds building
Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
distance people levels
If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
existential crisis existential-crisis
Startups live at the intersection of existential crisis and everything going perfectly great.
interesting next ifs
If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.
encouragement thinking ideas
If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
innovation stubborn favors
Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
want building enterprise
In the enterprise you want to start intentionally small.