Aaron Levie
Aaron Levie
Aaron Winsor Levieis an American entrepreneur. He is the co-founder and CEO of the enterprise cloud company Box...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth27 December 1985
CountryUnited States of America
looks cost fundamentals
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
two determined organize
A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
innovation stubborn favors
Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
encouragement thinking ideas
If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
existential crisis existential-crisis
Startups live at the intersection of existential crisis and everything going perfectly great.
mean needs doe
Your product should sell itself, but that does not mean you don't need salespeople.
mean dna adoption
You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
interesting next ifs
If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.
technology building platforms
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
keys building distinction
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
mind building lost
Go after the customers that are working in the future, but haven't totally lost their minds.
technology benefits kind
The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
building software enterprise
If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
years use definitions
Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.