Akio Morita
Akio Morita
Akio Moritawas a Japanese businessman and co-founder of Sony along with Masaru Ibuka...
NationalityJapanese
ProfessionEntrepreneur
Date of Birth26 January 1921
CountryJapan
want kind plans
Our plan is to lead the public with new products rather than ask them what kind of products they want,
mistake believe thinking
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
japan want ifs
If you don't want Japan to buy it, don't sell it.
fate healthy feelings
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
quality way company
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
jobs decision faults
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
running mean research-and-development
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
advertising promotion products
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
jobs healthy want
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
believe creativity government
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
long working-together fruition
without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
creating united-states lawyer
While the United States has been busy creating lawyers, we have been busier creating engineers.
responsibility sacrifice risk
If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?
mistake views important
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.