Akio Morita
Akio Morita
Akio Moritawas a Japanese businessman and co-founder of Sony along with Masaru Ibuka...
NationalityJapanese
ProfessionEntrepreneur
Date of Birth26 January 1921
CountryJapan
business innovation enemy
An enemy of innovation could be your own sales force.
business sure-thing
The only sure thing is that in business there are no sure things.
business doe knows
The public does not know what is possible. We do.
believe creativity government
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
jobs healthy want
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
advertising promotion products
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
running mean research-and-development
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
trying made employee
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
jobs creativity responsibility
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
school past records
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
jobs giving important
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
creativity people creative
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
mistake views important
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
long working-together fruition
without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.