Akio Morita
![Akio Morita](/assets/img/authors/akio-morita.jpg)
Akio Morita
Akio Moritawas a Japanese businessman and co-founder of Sony along with Masaru Ibuka...
NationalityJapanese
ProfessionEntrepreneur
Date of Birth26 January 1921
CountryJapan
teamwork heart exercise
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
trying made employee
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
jobs creativity responsibility
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
school past records
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
creativity people creative
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
fate bonus share
the company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
men break rice
Never break another man's rice bowl.
effort peaceful succeed
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
believe research new-products
We don't believe in market research for a new product unknown to the public. So we never do any.
children growing-up learning
We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
real people trying
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
creativity example apollo
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
relationship leadership responsibility
We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
country ideas impact
The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.