Akio Morita
Akio Morita
Akio Moritawas a Japanese businessman and co-founder of Sony along with Masaru Ibuka...
NationalityJapanese
ProfessionEntrepreneur
Date of Birth26 January 1921
CountryJapan
creativity people creative
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
believe people satisfaction
I believe people work for satisfaction.
education jobs people
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
real people trying
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
moving people may
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
intelligent people creative
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
people understanding machines
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
people research want
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
jobs decision faults
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
believe creativity government
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
jobs healthy want
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
advertising promotion products
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
running mean research-and-development
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
trying made employee
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.