Alexander Osterwalder
Alexander Osterwalder
Alexander Osterwalderis a Swiss business theorist, author and consultant, known for his work on business modeling and the development of the Business Model Canvas...
ProfessionBusinessman
business models prototype
Once you understand business models you can then start prototyping business models just like you prototype products.
actions behaviour buying difference excited louder might people totally
Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.
business critical depending discovered exploring fail finding missing model possibilities risks services settling succeed successful testing
The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.
advise believe burn business dangerous founders health plan simply wrong
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.