Andy Parfitt
Andy Parfitt
Andrew Parfittis the Executive Director of Talent for ad agency Saatchi & Saatchi. He was the Controller of BBC Radio 1 in the United Kingdom, and held that role from 1998–2011, taking over from Matthew Bannister. He was also the controller of BBC Radio 1Xtra, BBC Asian Network, BBC Popular Music and BBC Switch. He was recently appointed Chair of the UK charity Youth Music...
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This is such an exciting development. Radio 1 already has a strong international reputation amongst music fans around the world, including the US. Now the station can be heard easily across America. With our commitment to great new UK music we hope that we can help British acts make in-roads into the massive US music market.
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If it benefits UK artists for Radio 1 to be carried on Sirius then it's a good thing. It will further reinforce that Radio 1 is a global player. It's a very exciting development,
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My experience of the creativity of our audience leaves me in no doubt that together we'll make some great material.
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Peel Day is about celebrating John's legacy and his unrivalled passion for music. It'll be a day of gigs taking place up and down the country, something we feel will be a fitting tribute to John.