Anita Frazier
Anita Frazier
building console generation greater initial lead longer risk share time
Microsoft's lead time in building share for this console generation is real. The longer that lead time is, the greater the initial risk for Sony.
demand depends drive launch next systems titles
It really depends on when the next two systems launch, and with what launch titles to drive demand for the hardware.
likely worse
Things are likely to get worse before they get better.
close creating great job largely last launch limited market potential retail selling sign since supplies tested
They did a great job of creating the hype. The 360 has largely been out-of-stock at retail since its launch last November. So clearly, selling out is one sign of performance, but you can't say that its market potential has been even close to tested with the limited supplies available.
critical depending die game hugely likely mass players profitable retail unless wow
The monthly/annual subscription fees can be hugely significant, as they are for WoW from Blizzard, but unless you get a critical mass of players to make the game interesting to participate in, it's likely to die quickly. So it can be profitable or not, depending on its retail and subscription success.
base building combined factor good greater install sales selling system systems titles
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
area attractive becoming definitely given growth kids savvy target tech
It's definitely an attractive target area for growth given that kids are becoming tech savvy much earlier,
change changing shop technology
The accelerating change of technology ? it's changing the way we shop and the way we play games.
consider reach terrific videogames
If you want to reach this consumer, consider videogames as one way to do it. It's a terrific vehicle.
certainly games less property saw star strong three titles top wars
Well certainly the Star was (pun-intended) Star Wars . With three in the top 10 titles for the year, this movie-based property saw very strong sales. That said, other movie-based games fared less well.
christmas definitely landmark top
We think that it could be a landmark year. They're definitely on the top of everyone's Christmas list.
community console feeling publishing waiting
There is a little feeling of 'holding our breath' right now in the industry, waiting to see how all this will unfold. Console transitions always make the publishing community nervous.
expansion incredible portable
The real story for 2005 was the incredible expansion of portable gaming.
factor playing
The convenience factor is playing into it more than anything else.