Anita Roddick
Anita Roddick
Dame Anita Lucia Roddick, DBEwas a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries...
NationalityEnglish
ProfessionEntrepreneur
Date of Birth23 October 1942
giving-up passion men
Some men give up their designs when they have almost reached the goal; while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus, historian If I had to name a driving force in my life, I'd name passion every time.
hero organization want
Make heroes out of the employees who personify what you want to see in the organization.
communication organization growth
The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).
successful growth campaigns
The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
running business views
Running a company on market research is like driving while looking in the rear-view mirror.
movement environment
The movement for the environment really only started in the mid 1970's.
passion people inspire
You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.
running agency support
The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
heart
The market controls everything, but the market has no heart.
believe ninety-nine way
Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.
church behaviour mosques
We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
people cost corporations
Corporate crime kills far more people and costs taxpayers far more money than street crime.
people want company
People don't want simply to buy the product, they want to have sympathy with the company too.
people seductive earth
Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.