Anita Roddick
Anita Roddick
Dame Anita Lucia Roddick, DBEwas a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries...
NationalityEnglish
ProfessionEntrepreneur
Date of Birth23 October 1942
church behaviour mosques
We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.
people cost corporations
Corporate crime kills far more people and costs taxpayers far more money than street crime.
people want company
People don't want simply to buy the product, they want to have sympathy with the company too.
people seductive earth
Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.
success dark light
There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.
differences making-a-difference activism
Never feel too small or powerless to make a difference.
running fun optimism
To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
passion would-be driving
If I had to choose my driving force, it would be passion.
school care stuff
I didn't go to business school, didn't care about financial stuff and the stock market.
traveler 1960s traveled
I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
years time-zones creating
It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
skills giving goal
My goal was livelihood. We don't use that word often enough. If I could give one piece of advice to anyone it's don't obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
communication creating messages
By creating conversation, we let our customers spread our message by word of mouth.
running fun looks
When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun