Ben Stuart
Ben Stuart
ads audiences consider specific surprising talking
It's not particularly surprising that these ads didn't do as well when you consider they are talking to a pretty specific audience.
depending percent
Depending on the type, up to 50 percent of algae is oil.
appeal fraction targeting
It's not a very big part of the population. And we're targeting a fraction of that 6%. That narrows your appeal in some way.
approach candid investors marked reflective shift wants
It's not about being funny. It's about being candid and real. This is a marked shift in our approach to be significantly more reflective of investors and their wants and needs.