Ben Stuart
Ben Stuart
approach candid investors marked reflective shift wants
It's not about being funny. It's about being candid and real. This is a marked shift in our approach to be significantly more reflective of investors and their wants and needs.
ads audiences consider specific surprising talking
It's not particularly surprising that these ads didn't do as well when you consider they are talking to a pretty specific audience.
depending percent
Depending on the type, up to 50 percent of algae is oil.
appeal fraction targeting
It's not a very big part of the population. And we're targeting a fraction of that 6%. That narrows your appeal in some way.