Bob Dorfman
Bob Dorfman
advertising athletes millions risk spend
Athletes are under the microscope, and it's a risk for advertisers to spend millions on someone who could get embroiled in scandal.
break chance household regional
He's already done well on a regional level, but this is his chance to really break out nationally, to become a household name.
fix holy icon mary next
She could have been the next Mary Lou Retton. You just don't disparage Disneyland. That's a holy icon in America, and there's no way to kind of fix that.