Brad Adgate
Brad Adgate
cable local opportunity retailers stations threatened
The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise?
hopefully riding
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
passive television viewing
Television viewing has been, for the most part, a passive activity.
abc advertising familiar moving night points popularity shows source taking thursday time
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.
fantasia heard looking song
I haven't heard a Fantasia song on the radio, not that I go looking for it,
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
cosmetic poker popular surgery
Cosmetic surgery and poker are popular right now.
commitment dollar huge money sports throwing
It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.
abc clearly desirable factor key last market pricing shows
Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.
face fresh risk worth
I think (bringing in a fresh face like Rock) was worth the risk.
cbs dealing half obviously position renewed strength
CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
advertising data handle months networks next several upfront year
I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.