Brad Adgate
Brad Adgate
consumers create future profiles relevant sent
They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.
cable national says year
This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188.
determine online people
They can pretty much determine how many people went online and how long they were there.
hopefully riding
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
passive television viewing
Television viewing has been, for the most part, a passive activity.
abc advertising familiar moving night points popularity shows source taking thursday time
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.
fantasia heard looking song
I haven't heard a Fantasia song on the radio, not that I go looking for it,
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
buying certainly community court drama entertainment generate helps higher keeping legal network niche profile raised separate tv types umbrella
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
continue kindred kinds seen
If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.
continue
But will it? Or will it continue to drop?
advertising count drop event last media million people realize viewers watch
In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
emphasis fox last ratings season won
Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.
competition olympics television top
The Olympics are one of the top television events.