Brad Adgate
Brad Adgate
passive television viewing
Television viewing has been, for the most part, a passive activity.
audiences continue deliver five networks prices television year
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
cable local opportunity retailers stations threatened
The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise?
competition olympics television top
The Olympics are one of the top television events.
home stuck
A lot of them don't have families, they're not stuck at home with the kids.
good lends people stability
This lends stability to the company. It's always good to let people know who's in charge.
baby boomers group million
You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.
investment laying might return
You might not get a return on your investment tomorrow. You're laying the groundwork.
This is not a new network. It's a merged network.
abc advertising familiar moving night points popularity shows source taking thursday time
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.
hopefully riding
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
advertising count drop event last media million people realize viewers watch
In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
audience audiences cater fish
If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.