Brad Adgate
Brad Adgate
competition olympics television top
The Olympics are one of the top television events.
home stuck
A lot of them don't have families, they're not stuck at home with the kids.
business certain eradicated geographic held lines parts together tv
Geographic lines that have held certain parts of the TV business together are being eradicated and it's a big concern.
audience audiences cater fish
If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.
expected five might people
No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.
avoid leaves ratings room value watching ways
There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.
attract concern series shows sopranos though
There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.
build hot tv
TV can be so fluid. If you can get a hot show or two you can build around that,
thursday
Thursday is going to be a very, very competitive night,
besides commercial network options
There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,