Brad Adgate
Brad Adgate
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
continue
But will it? Or will it continue to drop?
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I haven't heard a Fantasia song on the radio, not that I go looking for it,
buying certainly community court drama entertainment generate helps higher keeping legal network niche profile raised separate tv types umbrella
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
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Geographic lines that have held certain parts of the TV business together are being eradicated and it's a big concern.
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If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.
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ABC has put itself on the map again with those new shows.
consumers create future profiles relevant sent
They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.
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They can pretty much determine how many people went online and how long they were there.
cable national says year
This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188.
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The end is in sight, and it's going down as one of the best original pay-cable series. It's appointment programming.
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It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.
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I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.
ad
If you're a 50-year-old person, you will get a different ad than a 14-year-old,