Brad Adgate
Brad Adgate
besides commercial network options
There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,
audiences continue deliver five networks prices television year
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
buying certainly community court drama entertainment generate helps higher keeping legal network niche profile raised separate tv types umbrella
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
both large networks since struggling
It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.
advertising data handle months networks next several upfront year
I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.
face fresh risk worth
I think (bringing in a fresh face like Rock) was worth the risk.
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
abc clearly desirable factor key last market pricing shows
Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.
emphasis fox last ratings season won
Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.
cbs dealing half obviously position renewed strength
CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
build hot tv
TV can be so fluid. If you can get a hot show or two you can build around that,
attract concern series shows sopranos though
There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.
avoid leaves ratings room value watching ways
There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.
thursday
Thursday is going to be a very, very competitive night,