Brad Adgate
Brad Adgate
cosmetic poker popular surgery
Cosmetic surgery and poker are popular right now.
commitment dollar huge money sports throwing
It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.
abc clearly desirable factor key last market pricing shows
Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.
face fresh risk worth
I think (bringing in a fresh face like Rock) was worth the risk.
cbs dealing half obviously position renewed strength
CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
advertising data handle months networks next several upfront year
I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.
genre mean movies ongoing tv variety westerns
It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
investment laying might return
You might not get a return on your investment tomorrow. You're laying the groundwork.
abc again itself map
ABC has put itself on the map again with those new shows.
cable local opportunity retailers stations threatened
The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise?
competition played
The stiffer competition probably played into (the 'Idol' falloff),
audiences continue deliver five networks prices television year
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.