Brad Adgate
Brad Adgate
genre mean movies ongoing tv variety westerns
It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
hopefully riding
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
passive television viewing
Television viewing has been, for the most part, a passive activity.
abc advertising familiar moving night points popularity shows source taking thursday time
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.
fantasia heard looking song
I haven't heard a Fantasia song on the radio, not that I go looking for it,
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
advertising data handle months networks next several upfront year
I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.