Brent Grulke
Brent Grulke
South by Southwestis an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year. In 2011, the conference lasted for 10 days with SXSW Interactive lasting for 5 days, Music for 6 days, and Film running concurrently for 9 days...
number official range
We're in the range of 1,500 acts. But that's just the official artists. . . . It's not like we said, 'You know, we should have more.' Because more isn't necessarily better. But we had to grow. Look at the number of applications we had this year.
consumer event industry music primarily type
It is primarily music industry people, but we're distinctive in the type of event in that we also have a consumer component.