Brent Grulke
Brent Grulke
South by Southwestis an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year. In 2011, the conference lasted for 10 days with SXSW Interactive lasting for 5 days, Music for 6 days, and Film running concurrently for 9 days...
easier experience individual people time vary
I've actually been told by many people they had a much easier time getting into clubs. (But) individual experience may vary widely.
consumer event industry music primarily type
It is primarily music industry people, but we're distinctive in the type of event in that we also have a consumer component.
absolutely bands far lines seems showcase
It's insane. It's absolutely nuts. It's far too many bands it seems like. But it's not. We can do 1,300 bands and showcase them well. And hopefully, because there's so much choice, it'll make some of the lines a lot shorter at the clubs.
artists course dictate great particular
The thing about these particular artists is that they're great artists who have been able to dictate the course of their own careers.
number official range
We're in the range of 1,500 acts. But that's just the official artists. . . . It's not like we said, 'You know, we should have more.' Because more isn't necessarily better. But we had to grow. Look at the number of applications we had this year.