Brian Farrell
Brian Farrell
base consumer core gamer holiday launch next platforms strategy target titles year
Our strategy to target the mass-market consumer this holiday and launch our core gamer titles for the next-generation platforms next year as the installed base ramps is working.
attack core gamer hardware sold strategy
We see this as just an expansion, ... A lot of hardware is sold sub-$149. We feel we already own that consumer. ... Our strategy is to attack the core gamer aggressively.
affect business
We really don't see any affect on our business at all,