Brian Farrell
Brian Farrell
base consumer core gamer holiday launch next platforms strategy target titles year
Our strategy to target the mass-market consumer this holiday and launch our core gamer titles for the next-generation platforms next year as the installed base ramps is working.
approach believe console creating design games generation innovation innovative line next strategy support unique
Nintendo has long been a trailblazer, and this controller design reinforces that reputation, ... We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware.
attack core gamer hardware sold strategy
We see this as just an expansion, ... A lot of hardware is sold sub-$149. We feel we already own that consumer. ... Our strategy is to attack the core gamer aggressively.
affect business
We really don't see any affect on our business at all,