Brian Wansink
Brian Wansink
Brian Wansinkis an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion, and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab...
ProfessionScientist
Date of Birth28 June 1960
buy change effort eventually habits individual money percent products purchased purchasing reduce reducing saving spent thereby trivial understanding
For an individual consumer, the money and effort spent purchasing these products is not trivial ? as many as 12 percent of purchased products are never used and eventually discarded. By understanding why we buy products we never use, we can change our purchase and usage habits to reduce product abandonment, thereby saving money and reducing waste,
amount ate due means size unaware
This means that the moviegoers were unaware that the exceptional amount they ate was due to the size of the container.
cut drop pounds
You don't drop 2 pounds in two days. You don't see your cholesterol cut in half,
ask chance consumed feet gave six themselves
It wasn't inconvenience that was restricting how much they consumed those six feet away. It was that it gave them a chance to ask themselves if they were really hungry.
believe glasses less narrow people pour wide
Yet, people who pour into short, wide glasses consistently believe that they pour less than those who pour into tall, narrow glasses.