Brian Wansink
Brian Wansink
Brian Wansinkis an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion, and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab...
ProfessionScientist
Date of Birth28 June 1960
finding foods influence intake large lead packages portion size
We're finding that portion size can influence intake as much as taste. Large packages and containers can lead to overeating foods we do not even find appealing.
amount ate due means size unaware
This means that the moviegoers were unaware that the exceptional amount they ate was due to the size of the container.
baked chip chocolate cookies might people
It isn't just the food, either. People might say that chocolate chip cookies are good, but they have to be freshly baked cookies.
cut drop pounds
You don't drop 2 pounds in two days. You don't see your cholesterol cut in half,
believe glasses less narrow people pour wide
Yet, people who pour into short, wide glasses consistently believe that they pour less than those who pour into tall, narrow glasses.
host less likely limit people pour skinny wants
If a person wants to limit how much they consume, it's better if you pour into a tall, skinny glass. If as a host you want to limit what people drink, you better use tall, skinny glasses. You will be less likely to pour too much.
people
From a party-host perspective, if you don't want people to over-imbibe, try to use the taller, skinnier glasses.
bad comfort cookies people talk
Most of the time, when people talk about comfort foods, we think of things that are really bad for you -- cookies or chips, maybe,
bartender falls knows people victim
People say, 'Oh, the bartender knows what he's doing.' Well, the bartender does know what he's doing in a lot of cases, but he falls victim to these illusions.
attention compensate estimate focus generally glasses height holding liquid people pouring tall wide
People generally estimate tall glasses as holding more liquid than wide ones of the same volume. They also focus their pouring attention on the height of the liquid they are pouring and insufficiently compensate for its width.
interviews people phone sent stages survey three
There were three stages to the research. We did in-depth interviews with about 80 people or so, sent out a questionnaire to about 400 people, and then did a large-scale phone survey of more than 1,000 people.
people want skinny
If you want to be skinny do what skinny people do.
desks found participation
Interestingly, however, we found that participants consistently underestimated their intake of the candies on their desks yet overestimated how much they ate when the candies were farther away.
knows diets
The best diet is the one you don't know you're on.