Brian Wansink
Brian Wansink
Brian Wansinkis an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion, and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab...
ProfessionScientist
Date of Birth28 June 1960
finding foods influence intake large lead packages portion size
We're finding that portion size can influence intake as much as taste. Large packages and containers can lead to overeating foods we do not even find appealing.
people want skinny
If you want to be skinny do what skinny people do.
chocolate choose comfort food pasta preference toward women
Also, with men, there's a preference toward comfort food that's a little more healthy, like meat, pasta and potatoes. Women choose things like chips, cookies, chocolate and cake.
baked chip chocolate cookies might people
It isn't just the food, either. People might say that chocolate chip cookies are good, but they have to be freshly baked cookies.
knows diets
The best diet is the one you don't know you're on.
desks found participation
Interestingly, however, we found that participants consistently underestimated their intake of the candies on their desks yet overestimated how much they ate when the candies were farther away.