Candace Corlett
Candace Corlett
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We've actually tracked a percentage decline in that category going back to 1996,
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It's not just getting an earlier start on the Christmas season, it's getting to shoppers before they see their first heating bills, while the weather is still good.
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Unless Wal-Mart takes fashion and puts it on a pedestal which shouts 'Come and look at me!', this endeavor will take a lot of energy without the payoff.